Rebranding of Notes Mail / Connections Mail and Consequences – #RebrandingFail


I received this marketing/sales email earlier today and reading it made me a bit confused and also concerned. Not because I think that IBM and email is going away, but because f the way that IBM has initialized it’s latest round of rebranding Notes (aka Connections Mail) there is confusion in the marketplace and this is a great example for what clients are going to be bombarded with:

Dear Victor,

IBM is ending the “Lotus” brand, and has been building more functionality into “IBM Connections”, suggesting that they may be trying to get rid of email as a single platform. Notes users have had no choice but to look for alternatives and make plans to switch over to another system.

Unfortunately, migration away from Notes is tricky and companies need 3rd party assistance to make the switch. For companies who plan to consolidate control over legacy data, the most important consideration in selecting a 3rd party is the subsequent accessibility of historical Notes data.

ZL Technologies has years of experience successfully migrating our customers off of Domino systems and specializes in providing them with a Unified system of information governance. To find out how ZL is able to accurately migrate all your legacy data while drastically reducing storage footprint and minimizing resulting operational costs, read our complimentary datasheet.

To learn more about us, please visit our website at http://www.zlti.com, or reach out to ZL experts directly at zl_info@zlti.com.

 

I have worked with ZL’s previously and they have a very kick-ass product. However, I can’t see the necessity for my clients to now suddenly “run for the hills” and look for another mail system. Again, I don’t really blame ZL that much as they are simply taking advantage of IBM’s efforts to sell their products. Rather, I lay the blame for this squarely at IBM. I don’t feel that the whole rebranding thing was well explained (a all!) at Connect2014 nor did I as a business partner get any follow-up and additional info. I am no sure if and how much effort IBM has extended to the follow-up of their (for me very confusing) announcement at Connect, but clearly it ain’t enough. In the absence of a clear and resounding message, messages by third parties like this is all that clients will be hearing.

I assume more companies will be using this as an opening to try and sell their services and products to make sure that those poor IBM customers that will be abandoned by IBM can safely migrate to another – hopefully much safer – platform with all their data intact and enjoy another 100 years of email longevity . . ..

Should I tweet it … #rebrandingfail ??

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