I have met Michael Sampson several times in person over the last few years, I have most of his books and actually suggest them as required reading to clients of mine, sometimes even buying them as gifts to make sure they actually get read. I don’t go as far as testing them on content and make them write essays, but I do discuss the books with them.
Michael just posted a VERY interesting new document that I suggest as an absolute required reading to anybody involved in “social in the enterprise”, and whereas the whitepaper (my title for it, not his) deals with IBM Connections, I do believe that you can extrapolate allot of trends to other products in the same general realm.
I have been pondering the content for the last day (he only posted it yesterday) but the one thing that stands out to me is the realization that after the initial sales surge of IBM Connections, it has started to attract a different type of client as of late. Michael mentions this is some of his findings as a possibility and frankly it meshes with what I see. The types of client I encounter now are quite different from the clients I first met when I started to work on IBM Connections 6 years back.
Size does matter and makes an impact, most of my clients now are in general smaller in user size and are more diverse in terms of the industry / business they conduct. I also do see a different attitude in terms of why they decide to purchase the product and what their goals are for adoption and what they want to “get out of it”. I also see some of the older (=previous) clients come back wanting to find if they can’t further improve their somewhat stagnant adoption and find ways to use IBM Connections in more parts of their company.
I really urge everybody to read the document and pick up all the really great insights you can gain from it. And, as always, I also urge you to buy Michael’s books , they are very educating (I don’t make a dime on commissions – ore whatever currency they have in New Zealand). And, if you are not already, follow his blog – good content!